YOTA - Interactive Screen Saver & Point of Sale Tools
Bringing the Russian 4G mobile broadband provider Yota’s point of sale materials in line with the new Yota brand reusing existing layouts and product stands. Creating a start to end consumer experience, using Yota’s DIY tariff as the lead communication tool. Creating a new visually engaging in-store screensaver.
The interactive screensaver, through its natural flowing ink movement and beautiful typography,
acts as an attractor. It responds to surrounding noise by changing form, scale and colour, communicating the innovative nature of the Yota brand and the core messages of the DIY tariff.
Concept, storyboard and detail design of all printed POS materials and interactive screensaver.