Full rebranding of the Russian high-speed 4G mobile broadband provider Yota. After designing Yota’s new video-on-demand service Yota Play, AllofUs was appointed to be Yota’s new lead brand consultancy. The redesign involved creating a new concept and identity that better reflected the young, innovative and progressive nature of Yota.
The new Yota Branding is dynamic, bold and confident. By redrawing the brand symbol, wordmark and bringing it together with the brand colour it
became the core part of the brand. With a new bold colour palette, flexible typography and a responsive brand property created from the Yota wordmark the brand communicates Yota’s philosophy of always ‘creating potential’.
Concept and brand development, working alongside creative lead-designer and creative directors. Main designer of the new brand guidelines and all new brand applications for print, digital medias, retail and physical space.