Hooply - Online Marketplace
Online Marketplace iOS App designed from the start-up’s vision of helping people to buy, sell and give away unused items. Developing the brand and user experience to be a simple ‘capture and post’ process became the core of the concept, approaching mobile first.
The new brand identity and interface design is recreating the feel of a traditional marketplace, community and up-cycling with a friendly colour palette, crafted icons and a tactile look. By featuring beautifully taken images, the app encourage users
to browse and become inspired, as well as being a tool for buying/selling.
Lead Designer, working closely with ux, creative and technology teams to bring this start-up from idea to a beautifully designed and useful application. Featured in Designer Series by Computer Arts Magasine, video interview and walk through presentation.
The brand was renamed Snugly in 2014 with a new selective focus on kids and kids items. Available for download at the App store.