BBC Lounge – D&AD Student Awards Winner

BBC iPlayer / Microsite / UX & Graphic Design / D&AD / bySilje

New envisioning concept and redesign of the BBC iPlayer to give it a new social and sharing aspect. Allowing users to discover and engage with a greater range of BBC’s online content.

Research showed that watching TV used to be a social event, gathering friends and family. With more and more content made available online, watching TV has become less social and people tend to use social networking services to interact while they watch.

My Lounge keeps the core functionality of the iPlayer and by adding a new video/chat function, integrating social sharing as recommending and rating, it becomes a place you can enjoy BBC content while you spend time with your friends.

Envisioning, concept, user experience and detail design.

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